To calculate printing costs using print calculator:
1) choose either black & white or color for your book's interior
2) select 'format' from the drop down bar
3) enter the number of pages
4) enter the number of copies to print
5) hit 'calculate total'
If finding the right contacts is half the battle of winning a media campaign, then knowing what to say is, of course, the other half. What you need to know here is that you don't usually have a lot of leeway in your approach. It has to be spot on (to media sensibilities) to even compete with the tens or hundreds of other pitches they are receiving daily or it goes into the 'round file' (waste paper basket).