June 16, 2015
Web presence is one of the essentials of any business in this day and age. In a previous blog post, I talked about using social media to promote your work. In this post, we'll take a look at some of the various social media platforms that you should be utilizing and exploring.
May 22, 2015
If finding the right contacts is half the battle of winning a media campaign, then knowing what to say is, of course, the other half. What you need to know here is that you don't usually have a lot of leeway in your approach. It has to be spot on (to media sensibilities) to even compete with the tens or hundreds of other pitches they are receiving daily or it goes into the 'round file' (waste paper basket).
May 12, 2015
Having secured a bookstore event, you are now going to notify two important constituencies about two important events: 1. the publication of your new book! 2. Your ‘book party’ and launch at the local bookstore on such and such a date.
April 28, 2015
Our insider tips series are step-by-step instruction manuals to help you successfully navigate the complex processes of book publishing. The advice is based on personal experience and what I believe to be common practices or points of view inside traditional publishing. I trust that you will modify according to your own needs and sensibilities. Every book and every author are naturally different.
April 10, 2015
Something I’ve noticed is that traditionally published authors tend to have Facebook pages setup for themself as an author, outside of a their personal account, or pages for their book that they share updates on. Self-published authors utilize social media in this way far less so.
March 26, 2015
So you are about to publish your book and you need to inform your friends, family, and fan base. Email, though fast and easy, can be somewhat limiting, especially in terms presenting information in interesting, eye-catching ways, or sending to large quantities of people. Mailchimp is a tool that can remedy basic email’s shortcomings.
September 30, 2014
So, if you’re a self-pub author, you have a message you’re trying to communicate, right? Well, let me share something with you: “Marketing” is an industry term that describes sharing, communicating, and ensuring that people know about something that’s really good—for example, your book.