Book Marketing Superstore

A complete range of book marketing services 
for the empowered author……

Combining the best of old and new media

Over 50 unique book marketing services

Marketing is where the rubber hits the road in your publishing process.  These are the processes that communicate your book’s message to the world market.  Market and publicize expertly by teaming up with Epigraph experts. You and your book will reap the benefits for years to come.

Book Marketing Service Fee: $60 per hour, billable in half hour segments.

Some of the services listed do not have a fee attached, which means for that service authors are billed at the hourly rate.  Our marketing packages by comparison are charged at a flat rate. Services and packages can be combined. Concierge authors have some of these packages and services automatically built into their publishing process and these are marked with an asterisk. Many of these services are also available to Basic authors.  For more information, click on our Live Chat Button during our normal business hours 9-5 M –F or call XXXXXXXX to speak with our marketing department.

*Pre-publication marketing

Do it like the pro’s—start marketing before you publish

Blurbs:  We’ll advise whether you need them and if so, how to get them and from whom.

Defining your readership: the foundation of book marketing –this informs every step of the marketing processes that follow.

Competitive analysis: For nonfiction. A cornerstone of marketing planning. (For fiction, we use the more polite term, ‘literary comparisons’. This will give you the lingo necessary to speak with other publishing professionals)

Cover design input: Marketing analysis supplies clear concept of readership to author and designer as well as ideal retail price points and wholesale discount based on competitive analysis.
Marketing and/or advertising: If print ads are part of your marketing plans, remember lead times can be several months in advance. For this reason, book covers are designed first so that ads can coincide with a book’s release. We can both plan and execute advertising campaigns.

Galley production and mailings ($500 plus books and shipping): A special pre-production version of your book produced and mailed to leading pre-publication reviewers, bookstores and long-lead time magazines.  Galleys are a great tool for launching with a splash.

 *Targeted Book Review Mailing ($500 plus books and shipping): Get your book reviewed by old and new media and writers that matter. We research, write cover letter and ship.

 Expanded Book Review Mailing (fees may vary): We can handle large media and bookstore mailings efficiently for you. Save time, money and gain peace of mind.

*Full Service Publicity: ($2500/mo plus associated costs) Epigraph publicists are trained to create and execute local, national or international publicity campaigns. Epigraph publicists can produce: innovative press kits, electronic press kits, online and old media contacts, social media coaching, editing and management, author tours, radio and TV campaigns, online campaigns, book excerpting and more.

Media Escort Services (rates vary by city): The ultimate in author tour effectiveness and ease is now available through Epigraph in some major cities. Your media escort is an expert in their regions media and bookstore scene, as well as travel accommodations. She or he will personally drive you to interviews and to bookstore events, introduce you to leading media personalities and  bookstores in the region and insure that you make the most of your visit with the least wear and tear on you.

Mini-Publicity Launch: ($1500 plus books and shipping): A 6-week launch customized to you and your books needs. Might include any or all of the following: book review campaign, awards submissions, local and/or national outreach.

Local Publicity Launch ($1500 plus books and shipping): A six week media campaign in your hometown including book reviews, feature articles, interviews and a reading at your local bookstore or library. One of our specialties! Watch a video of one of hometown launch and book trailer video:  Some Delights of the Hudson Valley video…link youtube

*Author PR (fees may vary): Want to know the difference between publicity and public relations (PR)? Publicity is where your agent is going after media coverage. PR is what’s necessary when the tables have turned and the media is pursuing you. Professionally famous people (hopefully) understand the need to control the media influence in their lives and careers, and to turn the media’s interest to their advantage both personally and professionally.  

Press release writing/Press Kits (rates vary): From simple to complex: One of our specialties. See our Marketing Bling department.

*Awards Submissions ($500 plus submission fees where applicable): Get your book the recognition it deserves. Our team will research the best awards for your book and follow through on the submission process and report back. We make it easy for you.

Online Press Release Distribution: ($999) includes costs of news services): An expertly selected range of free and paid newswire services in combination with a professionally written press release. Covers all major search engines, all major news sites, RSS feeders, and opt-in journalist subscribers by beat.

Online Advertising

We can you help think and act big by creating your own TV and radio stations, or handling the small jobs like designing and placing ads on other websites and Google ad campaigns.

Epigraph’s advertising department can handle it all for you: From simple design and placement to carefully conceived and executed national campaigns. We will help you select the best media venues for your book, develop high-impact copy and augment with arresting visuals. We’ll get your message across.

FEE STRUCTURE:

Design and placement: $60 per hour

Executive Production in any media: $75-$125 per hour. Includes any of the following, media research, ad creative including copy writing conception, traffic management of large campaigns.  

Ad cost policy
Epigraph charges its clients the published rate (found in that media’s rate card) for the published ads. For example, a one-time ad is charged at the one-time published rate, a 6 time ad is charged at the 6 time rate as per the rate card. 

Consumer Print
We know the deals and the shams. Pay no more than you should for New York Times, New York Review of Books, national and local Magazines and newspapers, Publishers Weekly, People Magazine, Time, Newsweek, Yoga Journal, New Yorkers, Radio and TV Interview, etc. Pay only $60 per hour for design and placement.

Bookstore and Library Print Advertising
With ads starting as low as $100 you can reach bookstores and libraries across the country. Advertising now available through Ingram and Baker and Taylor online and print catalogues, New Leaf (for new age), Publishers Weekly, Library Journal, Kirkus Reviews, Booklist, ForeWord Magazine as well as IPBA (Independent Book Publishers Association) marketing programs. See also Bookstore Distribution on Print/Distribution page…link 

Radio Advertising
We can produce and place 30 second spots (and longer) around the country. Executive production rates apply.

TV Advertising/Infomercials

From short TV ads to infomercials, we’ll make it a success. From producers to make-ups artists to ad planners we will get the impact you need and deserve. See Epigraph’s Video link…for a full range of video marketing.

Authors today have unparalleled direct access to their readers, and vice versa. For most authors, the promise is as daunting as it is exciting. Our expert social networking staff will help you navigate these uncharted waters and make a social splash without losing your poise and balance.

Social media coaching, editing and management services for author empowerment in the digital age.

- Blog and social media set-up: $750.  Give your book (and your self) a presence on the internet without breaking the bank. We’ll set-up and build your WordPress, LinkedIn (for nonfiction) Facebook and Twitter accounts for you, and then we’ll show you how to operate them successfully. We’ll help you join your book to the digital revolution!

- Social Media coaching and editing:  from $350 per month. Rome wasn’t built in a day but with our ongoing support, success is inevitable! (Though our attorneys remind us to remind you that,  success is not guaranteed by Epigraph of any of its associates in any of its marketing services.. For more fine print please visit our publishing agreement) Notwithstanding, we aim to sincerely and expertly help you. You can visit some of our recent social media successes here….(link to Joy Gross’s site) and here: link to Jeanne Kelly site…..

- Social Media Enhancement (rates may vary): Produce and include video, images, audio and even animation on your social networking sites.

- Social Media Management (rates may vary): We can conceive, design, build and manage small and large social media engagements including writing blogs, tweeting, editing and responding to readers on your behalf.

Whether it is setting up your free Word Press, Facebook and Twitter pages or designing a hosted site, we can help. Why use a generalist web designer when you can use our superior specialist web design service with no worries over file transfers and new business arrangements. We take the worry out of web! Peace.

Epigraph's Full Range of Video, Audio and Book Trailer services
Harness the power of video to market your book with the book trailer specialists at Epigraph

Epigraph Indie
($1,000)
45-60 second book trailer posted on YouTube, your social media sites and your website. Includes soundtrack and narration.

Epigraph Commercial Grade
($2450)
Same as Indie but with more polish and added distribution of DailyMotion and MetaCafe

Epigraph Professional Grade
($4500)
Two (or three) products in one: #1 a 60-90 second trailer with narration by professional actor. #2 Cuts expertly edited into one or two 10 or 15 second commercials suitable for nationally broadcast and online commercials.

On-site
($5000 plus travel)
for professional grade at author’s home of location of their choice.

Full-Cut Video Package 
($7500):
includes a 60-90 minute commercial, a fuller book trailer of up to 5 minutes, and a video biography of the author of up to 6 minutes. The package is perfect for high-level media work where more information is needed than can be contained in a minute long commercial. It’s also a powerful way to extend your presence on social media sites. Full Cut videos can take the viewer behind the scenes, or more deeply into them.

Informercial Package
(from $6000 -$12,000 plus airtime costs)
Did you know that informercials can cost little as $75 per spot to air on a nationally broadcast station? If your book is part of a larger product line, informercials can be a powerful way to reach your market. Our Infomercial service not only produces your commercial but works with you to find the very best placements.

Epigraph’s ‘Grassroots Productions
FOR HOLLYWOOD-BOUND BOOKS 
(from $6,000): Have your book turned into a movie trailer with professional actors, scripting and soundtrack. With a movie trailer in hand, you will be able to quickly communicate your book’s movie potential to producers. Not to mention impressing your friends! See our Books to Movie Department for a complete range of publishing services to cultivate your book’s movie potential.   
 

30-second spot ads ($500): Perfect for radio, internet and website promotion: Includes script writing, soundtrack and narration 

60-second spot ads ($800) Ditto

Ad Planning and placement ($75/ hr) We do the research necessary to find value added advertising venues, and handle all the grunt work of placing ads and making sure they happen according to schedule. Then we report to you. 

Book Audio Teasers ($500) includes professional narration and editing

Audio Books (quoted upon request) Professional narration with soundtrack by proven book audio experts. 

Admit it, seeing your book made into a movie would be the ultimate in ego-gratification, not to mention a powerful way to communicate your book’s message to the masses. Epigraph’s Books to Movie packages empower you to explore, create and conquer!

VIP Vet Sheet (from $1,000) Have your book read and vetted by a film professional for its movie potential. Your report will include an overall recommendation rating for adaption as well as specific ratings for characters, story and concept. It will include a short synopsis suitable to communicating with film executives and screenplay writers, as well as an extended synopsis for a more in-depth reading of your book’s movie potential. It also includes recommendations for movie trailer segments.

VIP Movie Treatment (from $3500): Movie treatments are the first stage of screen play writing. Their function is to describe your book in scenes such that the film would have impact and the correct length of time. By producing a first rate treatment you eliminate work for agents, actors, directors and producers.  In the new digital age, media producers are increasingly looking for as near made-ready as possible.  

Epigraph’s Movie Trailers (from $7500) Skip the steak and go right to the sizzle: the trailer. Our in-house executive production team will tease out and produce the crucial moments in your book’s movie that will captivate audiences and producers alike. Though movie trailers are not the traditional way to sell books into movies, they have the advantage of speaking to producers and potential audiences in the language of film itself rather than text driven treatments. Movie trailers can also be used for TV and online advertising and for fundraising.

Epigraph’s Author Agency (15%): Our agency will help you navigate and negotiate book rights sales to film producers. We insure that you stay in control of your book rights and receive industry standard options, royalties and advances. For more info, contact……